Fate has decided...

Post date: 3 weeks 2 days ago
Job description:
The successful individual will leverage their PR experience to:

•Support PR Sn. Mgr, to develop and execute strategies to meet brand objectives within a focus on connecting with the PR/Media community and building fashion credibility

•Plan and initiate editorial outreach opportunities for each new season/product launch

•Secure quality fashion editorial coverage with fashion magazines, fashion newspaper (i.e., WWD) and business newspapers' fashion section

•Manage regular press presentations 7-8 times a year; including women's and men's collection press events, production, invitation mail-out and catering to maximize editorial opportunities.

•Responsible for increasing brand awareness (to Coach Transformation), creating new editorial opportunities, developing effective editorial pans and maintain a positive, relevant and consistent brand image

•Manage day-to-day PR activities; including press releases

•Develop and nurture relationships with Editors, drive opportunities for kickback and editorial coverage

•Develop strong strategic partnership with NY PR, Creative Services and Events Team, as well as local Merchandising, Executive, Field and Fina ...
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