BSI - Marketing Manager


To create strategic marketing plans aligned to corporate strategic objectives thorough a thorough understanding and research of market and product dynamics working in conjunction with the Global Portfolio Team. This will include working closely with technical product managers, sales managers, channel managers and customer relations in business streams. To work with the Marketing Services team to develop and measure specific marketing campaigns in close co-ordination with the Global Portfolio Managers, representatives from business streams and other marketing teams.

1) Champion for the allocated product portfolios to identify opportunities and develop strategic marketing plans for the portfolio. 

2) Work with the Global Portfolio Managers to define and refine the value proposition and customer messaging for assigned products and campaigns. 

3) Drive lead generation activity in UK through the development of marketing campaigns, and track results to inform future plans working closely with Marketing Services. 

4) Develop and manage GTM activities across EMEA ensuring sales and marketing readiness of the operating business to successfully launch new products and maximise th ...